Read more B2B LinkedIn Marketing Potential In this article, we will cover the latter by reviewing the best LinkedIn marketing agencies we found and how they can elevate your B2B ROI! To use LinkedIn’s full potential, invest in educating yourself about this platform, or outsource a B2B LinkedIn marketing agency. And of all B2B leads generated from social media, a shocking 80% are from LinkedIn.Īnd B2B businesses can also target the perfect audience on LinkedIn as 80% of LinkedIn users are business decision-makers.
LinkedIn generates a lot of traction for B2B brands, with almost 50% of social media traffic to B2B websites coming from LinkedIn. Some B2B marketers are still traumatized by failed marketing efforts on this platform from 5 years ago, while others don’t know the tremendous capabilities LinkedIn provides for B2B brands.Įither way, if you’re a B2B business that’s not using LinkedIn, you’re missing out on mega opportunities. In the past 4 years, LinkedIn has optimized its algorithm and ad capability. LinkedIn marketing was not a walk in the park, and many B2B marketers experienced failed campaigns.
LinkedIn has changed a lot in the past decade from a professional networking platform to growing into a robust and powerful B2B marketing tool. By Leah Clark 30 minute read Marketing Agencies
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